syphilis tsunami

AHF’s “Syphilis Tsunami” outdoor advertising campaign references the world-renowned landscape print “The Great Wave off Kanagawa” by Katsushika Hokusai to draw attention to dramatically rising rates of syphilis across the country. In April, the Centers for Disease Control and Prevention (CDC) noted an estimated 33% increase of infectious syphilis cases from 2014-2016. The national response needed to this growing public health crisis is made even more urgent by the fact that Pfizer, the manufacturer of Bicillin L-A, the preferred medication used to treat syphilis, has refused to meet the medical demand through constant drug shortages and multiple stockouts of the treatment over the past year, as widely reported by news organizations and health agencies.As a follow up to AHF’s groundbreaking “Syphilis Explosion” outdoor advertising campaign, the “Syphilis Tsunami” billboards will first appear in Los Angeles and will be complemented by a digital media campaign to draw attention to the national syphilis epidemic and to put pressure on Pfizer to supply Bicillin L-A in quantities that meets the growing demand for treatment.

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